Made in Italy: Francesca Cottone Delivers Italian Excellence with Fierce Cut

Photography by Carola Blondelli (@carolablondelli)

Francesca Cottone was born in Camerino, in Italy’s Marche region, and grew up surrounded by the art of tailored fashion thanks to her family’s tailoring business that has been producing 100% made-in-Italy quality for over 30 years.

At 19, Cottone moved to Milan to be trained by the world-renowned fashion greats in this iconic city. Cottone studied fashion styling for a year at Istituto Marangoni in Milan, then enrolled in the three-year Fashion Design course. After graduating in 2015, Cottone won the competition organized by the school in collaboration with Renault, the luxury car manufacturer. There, Cottone had the opportunity to create a capsule collection for actors to wear in a TV commercial called “Clio Duel.”

From there, Cottone worked throughout northern Italy and specialized in various departments in fashion. However, it wasn’t until 2018 that she decided to take the next step in fashion by launching her own brand.

By September 2020, Cottone debuted Francesca Cottone at Altaroma during Rome Fashion Week with the Spring/Summer 2021 Collection “Main+Gender= Human.” Some signatures of the brand are eclectic silhouettes that are structured with defined cuts. Textile contrasts and color palettes meet in synergies of minimal design, characterized by a careful study of tailoring details. The art of custom tailoring is at the heart of Italian clothing, and this mission is front and center at Fracesca Cottone. The core of the latest collection is outerwear and focuses on creating high-quality garments that blend traditional Italian touches and cutting-edge design that consists of coats, jackets, blazers and suits.

In launching the brand, Cottone collaborated with iconic stylists such as Gianni Morando, members of the world-famous rock band Maneskin, Cesare Cremonini in the “Cremonini Stadi” tour, the tenors Il Volo, and many others. Since then, Francesca Cottone has been featured in elite magazines like Vogue, Elle and L’Officiel.