Leading British lifestyle brand, Ted Baker, has launched its new timepiece collection in conjunction with the brand’s SS23 Ticket to Ride campaign.
The collection has been meticulously designed to ensure the iconic British brand’s DNA is front and center. Featuring four new timepieces for women and two for men, this lively collection of celebrates the convergence of Ted Baker’s iconic design heritage, with its desire to look to and embrace a more sustainable future with new 85% recycled stainless steel cases.
The ladies’ watches include the Lilabel Jewel which has a floating magnolia dial embellished with crystals that emulate a symbol of modern decadence. The Ammy Floral pulls inspiration from Ted Baker’s SS23 accessory collection and features an eye-catching British wildflower print on both the strap and dial. The Phylipa Bow is inspired by the brand’s iconic bow motif. Finally, the Fleure elegantly provides a fresh take on the iconic Ted Baker magnolia brand motif and showcases a magnolia golden detail applied on a sunray dial and a vegan leather strap.
The men’s pieces consist of stylish accents for the modern man, such as a T-embellished crown, a sophisticated “T” Ted Baker pattern on the caseback and the Ted Baker arch logo on a selection of the dials. The popular Caine presents a deep green dial that is synonymous with the brand’s heritage alongside modernized bright orange subdials, making it the perfect timepiece for the urban gentleman whilst the Dempsey also combines modern and traditional characteristics, which flaunts an eco-genuine leather strap and is adorned with playful Ted Baker lettering on the dial.
The collection is available from Tedbaker.com and Nordstrom.com. Prices range from $130 – $190.
