Newswire Footwear

Merrell and Jeep Brand Release Special Edition Hiking Boot

SOURCE Merrell

Merrell and the Jeep brand recently announced they will launch the “Merrell Moab 3 Mid x Jeep” – a hiking boot built on the legendary heritage of the two icons.

The limited-run “Merrell Moab 3 Mid x Jeep” brand boot will be available for purchase on in both men’s and women’s sizes and offered in three colorways, touting popular Jeep brand coat names: Sarge Green, Sting Grey, and Hydro Blue.

“Adventure meets adventure with the ‘Merrell Moab 3 Mid x Jeep’ collab, and we’re thrilled to work with an iconic partner like the Jeep brand whose legacy has so much alignment to our own history on the trail,” said Merrell Senior Director of Brand Marketing Lindsey Lindemulder. “The Jeep brand has a loyal fan base similar to Merrell, and these boots have on- and off-road capability for you to navigate any journey with confidence.”

Moab, Utah, is the Jeep brand’s preeminent playground, and it’s only fitting we honor it with the landmark designs featured in the ‘Merrell Moab 3 Mid x Jeep’,” said Kim Adams House, Head of Licensing & Merchandising – All Brands, Stellantis. “The craftsmanship you expect, know, and love in our vehicles is matched in this trail-rated boot.”

Merrell incorporated key design details as an ode to hidden Easter eggs commonly found in Jeep 4x4s. Special features include:

  • Custom molded Rubicon badging represents the most capable Wrangler for the world’s bestselling hiking boot
  • Red “tow” lace hooks represent the red tow hooks on the front of the Wrangler Rubicon
  • Metal lace hardware represents the hatches on the Jeep 4×4 hood
  • Monochromatic color scheme mimics iconic Jeep 4×4 exterior colors
  • Upper mesh was picked to resemble the hexagon pattern on the Wrangler’s grille
  • Larger heel webbing hook represents seat belt
  • Jeep brand’s iconic seven slot grille embossed in backstay
  • Unique footbed inserts features a topographical map of Hell’s Revenge, a popular off-road trail in Moab, Utah