The performance luxury brand taps Sheila Atim, Sophie Darlington and Kimberly Newell to unveil the fall season’s new womenswear styles.
Canada Goose is bringing its community on a journey of female empowerment and individuality as it ventures, with Annie Leibovitz, to the rugged landscapes of New Mexico, the setting of its latest brand campaign.
The Live in the Open campaign celebrates three trailblazing women from the distinctly different worlds of cinematography, performance and sport. Interconnected by a relentless pursuit of purpose and the passion to be part of something bigger: actor, musician, writer and composer Sheila Atim, wildlife filmmaker and cinematographer Sophie Darlington and Olympic ice hockey goalie Kimberly Newell are captured in their element on the red hills of New Mexico.
Critically acclaimed for her work on stage and on screen with BAFTA, Cannes and Olivier awards to her name, Sheila Atim has carved out a career as an actor, musician, writer and composer. Her credits include “The Underground Railroad,” “The Woman King” and “BRUISED.”
BAFTA and multi-award-winning filmmaker and cinematographer Sophie Darlington has been making wildlife feature films and television series for over three decades. Having learned her art in Tanzania working with eight-time Emmy-winning cinematographer Hugo van Lawick, today she continues his legacy. Darlington is passionately involved not only in filmmaking but also in mentoring, public speaking and increasing diversity in wildlife filmmaking.
Kimberly Newell is an Olympic ice hockey goalie who was recruited from Wall Street in 2018 to play for China’s first-ever professional ice hockey team. Going on to represent Team China at the 2022 Beijing Winter Olympics, she led the team to a historic record of two wins. Today she is based in Canada where she dedicates herself to inspiring female athletes to unleash their full potential through Empower Hockey, a female-focused hockey development school.
It is not the first time that Annie Leibovitz has photographed for Canada Goose, having captured the brand’s Fall/Winter campaign in 2022. Embarking on a second partnership together, the location is familiar territory to Leibovitz who has previously visited New Mexico to photograph Georgia O’Keeffe’s home, the trailblazing artist whose connection with New Mexico inspired the campaign’s backdrop.
“This is all about celebrating fearless and visionary women, past, present and future. It’s a great honor to do that with the highly esteemed cast and crew involved in this year’s Live in the Open campaign, all of whom play a crucial role in inspiring our female consumers to live boldly, without compromising on style or performance,” said Penny Brook, chief marketing & experience officer at Canada Goose.
Echoing the raw landscapes and palette of New Mexico, the Fall 2023 collection includes shades inspired by nature itself, including Desert Sand, Limestone and Sagebrush alongside classic black, navy and grey colorways and offers streamlined silhouettes with tonal branding that combine luxurious style and performance.
Crafted in Pima Cotton, an ultra-luxe water-repellent fabric with a matte, dry finish, the Garnet Puffer, Garnet Cropped Puffer and Garnet Vest feature a sleek interior lining, subtle elliptical hem and fixed down-filled hood or collar providing a modern, minimalistic silhouette which fits any outfit.
Made with Lumina, a recycled fabric that is water-repellent and wind-resistant with a super-soft sheen finish, the Rhoda Parka, Rhoda Jacket and Rhoda Vest offer premium warmth with a fixed wrap hood, off-centered snap button closure and an oversized quilted design.
The collection includes the Copal Cashmere Crewneck and the Copal Cashmere Turtleneck. Designed with next-to-skin softness and breathability, the knitwear pieces are made with 100% Cashmere Yarn.
Finally, female consumers will also find warmth with a new Alpaca Scarf, Cashmere Toque, Cashmere Balaclava and Cashmere Gloves.
