Easy Spirit, a comfort footwear brand within the Marc Fisher Footwear portfolio, is partnering with Shoes for A Cure as a valued, mindful partner during October’s Breast Cancer Awareness Month. Fashion Footwear Charitable Foundation (FFCF), Shoes for a Cure (formerly known as Shoes on Sale), is transforming the shoe industry’s donations of footwear into dollars for first-step funding at leading breast cancer research organizations in the U.S. Each year, Shoes for a Cure is the largest fundraising event of the footwear industry and has given nearly $60 million to help find a cure.
Women’s health continues to be a foundational pillar for Easy Spirit. This Breast Cancer Awareness month, Easy Spirit designed a limited edition ‘Move for Pink’ Maxine Walking Shoe, featuring the brands’ premium EMOVE technology to be heavy on the benefits, and light on you; providing maximum support, superior cushioning, and shock absorption. With a generous portion of proceeds, Easy Spirit has donated $20,000 to Shoes for a Cure. Funds raised are dedicated to directly impacting internationally renowned breast surgeon, researcher, and longtime friend and partner of the brand, Dr. Lisa Newman.
“For the last 30 years, Marc Fisher and family have carried on efforts in raising both funds and awareness to be donated towards leading breast cancer research. We’re thrilled to not only continue those efforts with our Easy Spirit #MoveforPink Limited Edition Maxine Sneaker this year, but also to have brands across our portfolio take part in Shoes for a Cure’s first-ever 4-day charity shoe sale, here in NYC’s Chelsea Market,” says Susan Itzkowitz, President of Marc Fisher Footwear, and board member for “Shoes for a Cure”. “We’ve committed to donating all the proceeds generated from Marc Fisher Footwear shoe brands inclusive of Easy Spirit during the sale to Shoes for a Cure, specifically to aid in Dr. Lisa Newman’s valiant efforts in finding a cure”.
Following its successful partnership with Dr. Newman in 2019, Easy Spirit and Dr. Lisa Newman have once again partnered to raise awareness and funds surrounding breast health and develop better methods of detection and treatment. “I am incredibly proud and honored that Easy Spirit and Shoes for a Cure have supported my team’s international research, which has been unraveling the genetic causes of triple-negative breast cancer, as this biologically aggressive form of the disease contributes substantially to the 40% higher breast cancer mortality rates that we see in African American compared to White American women”, says Dr. Newman.
“I am proud to say, that 2023 marks 30 years of my family committing to and leading charitable efforts in the charge against breast cancer,” said founder Marc Fisher. “30 years ago, my father and sister created Shoes on Sale, and since then, Marc Fisher Footwear has donated hundreds of thousands of dollars to a vast portfolio of breast cancer organizations spanning gala support, shoe donations, and financial commitments. Today we continue to be even more motivated and diligent in raising awareness and donations to fund world-renowned research.”
“Easy Spirit’s 2023 Breast Cancer Awareness initiative includes a 360-degree marketing campaign- featuring real-life stories of women affected by this disease and how they move for pink, as well as sharing “Easy Tips” on staying healthy from our longtime partner, Dr. Lisa Newman. All this content will be visible across a supportive media presence including influencer marketing, PR, e-commerce, social media, and advertising campaigns,” says Shanya Perera, Marc Fisher Footwear’s SVP of Marketing. “Easy Spirit has always sought out to authentically speak to breast cancer awareness through informative partnerships and content- which is why this year we’ve partnered with award-winning journalist Katie Couric and Katie Couric Media to share in advocacy for prevention and early detection.”
“This year, we’re also excited to put our activism into physical motion this year as the Marc Fisher Footwear team will be walking from our NYC headquarters down to the charity shoe sale in Chelsea Market, surprising and delighting those along the way with limited edition giveaways but more importantly holding space for conversations with those who have firsthand affected by the disease and honoring their stories as a community.”
Easy Spirit’s Limited Edition Maxine Walking Shoe will be sold on EasySpirit.com as well as in participating wholesale stores including Macy’s, Nordstrom, Amazon and Zappos until October 31, 2023.
