Perfect Corp. announced a collaboration with Walmart to launch an innovative makeup virtual try-on experience via the Walmart iOS app. The experience will allow Walmart customers to virtually try-on makeup products across the blush, lip color, eye shadow, and bronzer categories and discover their perfect shade. As AI/AR technologies become more integral to deliver personalized and sustainable shopping experiences to customers in 2023, the virtual try-on experience is set to enhance the Walmart shopping journey, empowering customers to try-on multiple makeup shades in seconds through a hyper-realistic AR view.
Walmart’s virtual try-on experience features Perfect Corp.’s award-winning Face AI solution, which is powered by advanced AI deep learning technology to create hyper-realistic AR-powered makeup filters for customers to try-on digitally. The experience will allow shoppers to virtually try-on more than 1,400 products from Walmart Beauty’s extensive brand assortment including Almay, Black Radiance, CoverGirl, e.l.f. Cosmetics, Maybelline, NYX Professional Makeup, Revlon, Rimmel, Neutrogena, wet n wild, The Lip Bar and more. The innovative technology, which does not store customer data, is quickly becoming essential in the beauty retail space, delivering personalized experiences and empowering shoppers to virtually try-on dozens of shades in seconds to find their best match. The virtual try-on experience also eliminates the need for physical product samples, helping minimize product waste, reduce harmful impacts to the environment and promote a more sustainable future.
