Kleinfeld Bridal, the leader in bridal fashion and home of TLC’s “Say Yes to the Dress”, expanded its partnership with bridal designer, Tony Ward, to introduce the Tony Ward x Kleinfeld capsule collection at Kleinfeld Bridal. The Lebanese designer, often hailed as “The Architect of Detail,” walked brides through the new designs over a three-day Trunk Show.
“I’ve created a style embracing every bride’s essence, be it classic or bold. Our promise: we’re here for her!” expressed Tony Ward, Bridal Designer.
The showcase highlighted gowns with modern silhouettes and structures, inspired by contemporary architecture. Made from the namesake atelier, the collection features intricate handmade thread embroiders in silk fabric, embellished tulle and French guipure in shades of off-white, ivory or blush. In terms of silhouettes, the collection featured gowns in mermaid, A-line, ball gown and sleek minimalist cuts. This collection offers brides accessible couture with dresses starting at $3,000. During the trunk show, customers had the rare opportunity to engage with Tony Ward and ask for his advice when it came to their wedding wardrobe.
“As diverse as Kleinfeld’s brides are, these special pieces are meticulously designed for them. It speaks to the romantic, the classical bride, the edgy avant-garde bride, or the simple yet sophisticated bride,” said Sheila Sciocchetti, VP, General Merchandise Manager at Kleinfeld Bridal. “Tony Ward knows the bride and designs to make women feel beautiful. We are excited to expand our partnership with Tony Ward and bring his unique designs and perspective to our Kleinfeld brides.”
