Leading Web3 Strategist Rebecca Kontosic rounded out a massive year of collaborations with global giants, Including BIC, Walmart and Inkbox Tattoos, along with a Mental Health collaboration with the SmileyWorld brand.
In a year marked by groundbreaking brand collaborations and significant achievements in the world of Web3, Rebecca Kontosic officially announced her latest partnership with SmileyWorld x Space Runners to support Mental Health. The collaboration encourages people on the internet to ask themselves, “How Do You Feel?” and to check in with their emotions. Rebecca’s work with Roblox in partnership with Walmart, BIC, Crayola and 3M on their Supercampus experience and her leadership in Inkbox’s Web3 initiatives, among other consulting and fundraising, has established Kontosic as a trailblazer in integrating blockchain technology within mainstream brands. Over the past year, her efforts have significantly strengthened the Web3 community, demonstrated through massive community engagement while navigating how to bring traditional brands into the future. As Rebecca reflected on her journey, she shared:
“So far, Web3 is good from afar, but far from good. It’s a space where challenges morph into opportunities, and innovation knows no bounds. Educating about blockchain’s power and innovating captive use cases has been pivotal in my career.”
Rebecca’s influence in Web3 has been unwavering since 2020. Her NFT and community-building expertise have made her a globally sought-after consultant and business development leader. From being a judge in BIC’s “Masterminds of the Metaverse” competition to speaking at conferences worldwide, from NYC to Dubai, to teaching students how to code via Thinking Cap Co. as Chief Sales Officer, Kontosic has supported every corner of the tech industry.
In addition to Kontosic’s work with brands like Thinking Cap, BIC and Inkbox, she continues to work with a range of leading mainstream and Web3 brands. From marketing manager for leading exchange Bitget, working with key opinion leaders and growing their global presence, to leading Dark Capital’s Web3 consulting arm, focused on empowering brands and navigating the digital landscape impactfully. Having helped establish partnerships with Web3 leaders such as Deadfellaz, Kitaro World, Ankh Labs and celebrities including Travis Barker, Kontosic has set a shining track record of assisting mainstream brands and institutions establishing themselves in the Web3 space while simultaneously helping bring Web3 native brands, protocols and systems come to market in ways that don’t alienate new consumers.
