Brookstone, a company of tech forward home and lifestyle accessories, announced their partnership with star NFL running back Christian McCaffrey of the San Francisco 49ers. Regarded as the best running back in the league, McCaffrey is a three-time Pro Bowler and three-time All-Pro athlete. McCaffrey, whose reputation extends beyond the football field, will be the face of the brand from Fall 2024 through to Fall 2025 and will be featured in digital, print, out of home advertising and in person events.
“At Brookstone, we believe in enhancing everyday experiences and ‘doing life better,'” said Ralph Gindi, chief operating officer of Bluestar Alliance, which owns Brookstone. “Christian McCaffrey embodies the spirit of Brookstone, with his commitment to excellence, versatility and a lifestyle that demands the best in wellness and technology. We are thrilled to collaborate with and support Christian McCaffrey as he furthers his already-impressive career.”
As an NFL star, McCaffrey spends a lot of time on the go, making this partnership — which will focus on categories such as luggage and travel accessories, electronics, grooming, massage chairs and more, a seemingly clear choice. “I am honored to represent Brookstone, a brand that aligns with my values and provides products that enhance not only my athletic recovery but also my daily life,” said McCaffrey. “With Brookstone, I can elevate my travel and day to day experiences in ways that also support my ability to perform on the field.”
His NFL accolades speak for themselves, but McCaffrey’s life off the field is notable as well. Newly engaged to actress, model and Miss Universe 2012, Olivia Culpo, McCaffrey also heads the Christian McCaffrey Foundation, which supports underserved youth, youth undergoing medical treatment, frontline medical workers, as well as offering suicide prevention for Army Veterans. Says Joseph Gabbay, CEO of Bluestar Alliance, “Brookstone is pleased to partner with a true inspiration and role model within his community, supporting him with solution-oriented, distinctive products that keep him game — and life — ready. We are a brand that strives for excellence and knowing that we share that sentiment with CMC [Christian] makes this partnership both seamless and inspiring.”
