Le Vian is a behemoth in the world of fine jewelry. Each time you walk into Jared and stare down into a glittering Le Vian display, you stare at a piece of history that traces back to the 15th century, spiritual gems drenched in Indian folklore and the legacy of global British imperialism now reflected in the British Crown Jewels at the Tower of London.
Just in time for its 25th anniversary of its partnership with Jared, Le Vian has released the Dolce D’Oro collection, manifesting the family’s centuries-old role in historical jewelry. The collection itself is inspired by the oldest gem in the Le Vian family vault, a 16th century jade surrounded by gold beading.
Challenged by Jared to create an exclusive collection to commemorate this anniversary, Le Vian decided to draw inspiration from its rich archives. Capturing the essence of the 16th century gem and a piece from the 20th century, both incorporating intricate gold beadwork, Le Vian has created the Dolce D’Oro bangle in a fresh, modern reimagining as the centerpiece of the collection. The Dolce D’Oro bangle has stormed the scene, captivating hearts and becoming an instant sellout within its maiden month, while perfectly realizing Le Vian’s forecasted 2024 Bangle Party trend, which foresaw a predilection for iconic bangles, designed for ubiquitous glamor every time of the day.
“Behold the unveiling of the complete opulent Dolce D’Oro collection—an ode to the intoxicating allure of sweet scoops of yellow gold. Picture it: delicate lines of Honey Gold beads, echoing a centuries-old concept dating back to my family’s ancestors, Le Vian’s inaugural masterpiece in the early 1500s,” said Eddie LeVian, Le Vian CEO. “This lineage resurfaces in the chic echoes of the 1950s and the eternal glamor of the 1990s, merging past grandeur with modern panache. Dolce D’Oro is a symphony of dramatic elegance, where the heart-throbbing Chocolate Diamonds and mouth-watering Blueberry Sapphires dance along a centerline, capturing the essence of timeless beauty. In the Italian tradition of Dolce D’Oro, meaning scoops of sweet gold, Le Vian reimagines its oldest concepts with a daring flourish.”
Since the 15th century, the Le Vians have been vendors of fine jewelry in Persia. Descendants of the ancient Levi tribe, one of the 12 tribes of Israel, the Le Vians trace their ancestry as far back as 2,500 years. Throughout the ages, the Le Vian family catapulted to prestige in the world of fine jewels. This was reflected in 1746, when Persian Emperor Nadir Shah plundered Delhi, India, in search of the infamous Kooh-i-Noor Diamond. According to Indian legend, this 186-carat diamond hung from the neck of the sun god, and was first documented in 1304 by the Rajah of Malwa.
But the Le Vians did not possess the Kooh-i-Noor for long. Just a year later in 1747, Nadir Shah was assassinated and the jewel found itself in Lahore, India. This was at the height of British imperialism, which found Lahore annexed and the jewel confiscated by the East India Company. In 1850, the company gifted the jewel to Queen Victoria. By 1911, the Kooh-i-Noor diamond was the centerstone of Queen Mary’s new crown, before it became part of Queen Elizabeth’s Crown, and eventually the Queen Mother’s crown. Eventually, the Kooh-i-Noor made its way to the Tower of London, where it is displayed among the British Crown Jewels to this day.
“The Dolce D’Oro Collection is not merely jewelry; it’s an epic narrative of history, innovation and the irresistible sweetness of bygone eras,” added Eddie LeVian.
Le Vian is at the forefront of creating the most exquisite natural fancy color diamond jewels in a kaleidoscope of colors including pink, yellow and the exclusive Le Vian Chocolate Diamonds®, which have in the last 20 years attracted over five million collectors. Le Vian regularly submits its entire manufacturing process to independent audit and verification as a certified member of the Responsible Jewellery Council. Le Vian has a mission to make the world’s most beautiful and desirable jewelry accessible to every household. Today’s generation of the Le Vian dynasty is fully committed to realizing this goal.
