As part of the year-long 45th anniversary celebrations of a beloved character, Strawberry Shortcake, WildBrain and its premier partners announced the next wave of bespoke collaborations across fashion and accessories launching this spring. Building on a host of partnerships with makers, bakers and creators to mark this milestone year, the new collections are a testament to Strawberry Shortcake’s enduring influence, with each partner bringing their own unique touch to celebrate more than four decades of storytelling.
Melissa Goodrich, director of franchise strategy at WildBrain, said: “Strawberry Shortcake is a household name synonymous with inspiring optimism and sparking creativity and adventure. As we continue to commemorate her 45th anniversary, our latest partners—including fan-favorite lifestyle brands across pop culture and fashion—are bringing the spirit of our sweet little bonneted Strawberry to life in inspirational ways. With a range of exciting new products, from festival fashion looks and scented backpacks to pajamas and limited-edition earrings, ‘Berry Besties’ of all ages can celebrate their love for Strawberry Shortcake around the globe.”
Strawberry Shortcake x Cakeworthy
The collection from Cakeworthy, a leading lifestyle brand in the fandom fashion world, celebrates Strawberry Shortcake’s signature style. From flannels and rain jackets to berry-inspired all-over-prints (AOP) tees, the collection pays homage to Strawberry Shortcake’s delectable creations. The line is now available online and at Cakeworthy’s flagship location where fans in Hamilton of Ontario, Canada are invited to a special launch celebration on April 6.
Strawberry Shortcake x Dolls Kill
A new collection from Dolls Kill brings to life Strawberry Shortcake’s spunky, optimistic and adventurous personality through a variety of dresses, sweaters, footwear and accessories. The collection launches on April 5 at Dolls Kill online globally and all locations across the U.S.
Strawberry Shortcake x Erstwilder
Strawberry Shortcake’s global appeal comes to life with the first collaboration with Erstwilder, a Melbourne, Australia-based designer and producer of collectible, limited edition brooches, necklaces and earrings. The limited-run collection features quirky enamel accessories, including earrings, brooches and a statement necklace – sprinkling fun into everyday looks for Berry Besties and fans alike. The collection launched on March 19 on Erstwilder.com.
Strawberry Shortcake x Loungefly
There is a special 45th anniversary collection featuring backpacks, crossbody bags, wallets and more from fandom favorite Loungefly. Designed with Berry Besties in mind, each item features unique embroidery, hardware accents, scented materials and other surprise details that nod to Strawberry Shortcake’s 45 years of storytelling. The collection launches in April, online worldwide and in-store across the U.S.
Strawberry Shortcake x Sweet Peas
As part of Strawberry Shortcake’s continued collaboration with Sweet Peas, the 45th anniversary collection features more of the sweetest, ever-so-soft Strawberry bamboo pajamas, girls’ dresses and two-piece short set. The additional styles will be available online early summer on Sweetpeasco.com.
Strawberry Shortcake x The Loyal Subjects
In strategic partnership with The Loyal Subjects, WildBrain expands the Strawberry Shortcake line of collectibles to include the iconic ragdoll and fashion doll in her Berry Bakeshoppe. The collection is available for pre-sale on Walmart.com and will be selling later this month both online and in stores.
Additionally, for the first time, The Loyal Subjects will be hosting The Brite & Berry Skate-a-Palooza on March 23, 2024 at Pigeon’s Roller Rink in Long Beach, California to celebrate the berry fun launch of this collection.
These new collections follow the recent release of Strawberry Shortcake licensed products from partners including Boy Meets Girl, BoxLunch, The Forecast Agency, A Leading Role, Loungefly, The Loyal Subjects and SpooksieBoo during the annual SXSW Festival in Austin, Texas. A new creative, digital campaign featuring Austin-based creators and influencers dressed in apparel from Prisma Vintage, Strawberry Shortcake vintage items and “berry-rific” retail partners also launched timed to the festival.
