Newswire Fashion Mannuscript

Cupshe Launched Exclusive Festival Collection in Collaboration with The Bachelorette’s JoJo Fletcher

Photo courtesy of Cupshe

Global fashion e-tailer Cupshe announced its latest partnership with JoJo Fletcher on the festival collection, Cupshe x JoJo Fletcher: The Sunshine Escape Collection, marking their second collaboration. JoJo, a renowned TV host and star of The Bachelorette season 12, brings her signature style to this exclusive collection. Featuring festival-ready women’s styles, the collection is now available on

Building on the success of their initial collaboration, JoJo shares, “Even now, two years later, I still receive messages from people asking about pieces from our previous collaboration! When Cupshe proposed a more extensive partnership as their spokesperson this year, the decision was obvious for me.”

The Cupshe x JoJo Fletcher collection embodies the vibrant spirit of music festivals, and blends JoJo’s style with Cupshe’s fashion-forward and accessibly priced designs. With 26 pieces ranging from bikinis, to cover-ups, this collection captures the essence of festival season. Shoppers can discover two-piece sets, dresses, swimsuits, and bikinis in bold colors, patterns and crochet.

“I drew inspiration from my love for the feeling that live music brings people. Country music especially, paying tribute to the joy, freedom, and artistic expression that music festivals represent. Our goal was to create a collection that invites everyone to embrace a free-spirited nature in their everyday lives.”

“JoJo’s collaboration with Cupshe on the Sunshine Escape Collection underscores our commitment to versatile fashion that seamlessly transitions from daily wear to festival-ready style, celebrating confidence and the festival spirit,” says Lei Qi, senior marketing director at Cupshe.