Specsavers welcomes Barbour into its growing brand portfolio with a collection of optical glasses from the iconic British brand, known for classic styles and premium craftmanship.
With a fresh twist on classic shapes, this exclusive collection features timeless colors and patterns, designed for the rush of the city as much as the calm of a rural retreat.
The Barbour story began in 1894 in the coastal town of South Shields in the North East of England when founder John Barbour began selling oilskins to the mariners and fishermen to protect them from the worst of the British weather. Today, Barbour is a fifth generation family-owned global lifestyle business providing outerwear, clothing, accessories and footwear for men, women and children and remains true to its founding values of quality, durability, attention to detail and fitness for purpose.
The new Barbour eyewear collection is inspired by the iconography of Barbour’s renowned wax jackets through the understated use of tartan and houndstooth prints and a variety of timeless eyewear shapes.
Sarah West, head of frames for Specsavers Canada is excited for Canadians to experience the quality and style of Barbour at Specsavers.
“Through 126 years of combined style heritage, together Specsavers and Barbour deliver premium, on trend and beautifully crafted frames within this exclusive range. This collection, of both optical and sunglasses, embodies the signature Barbour ethos with a style that is fit for purpose and suits everyone.”
“We are delighted to partner with Specsavers on this eyewear collection which perfectly captures the heritage of Barbour. It incorporates our classic British style in textures and patterns synonymous with Barbour, reimagined for everyday wear from the city to the country,” said David Godfrey, regional manager distributor markets, EMEA and Licensing, Barbour.
