Levi’s has a brand new campaign: ‘New Fits, Infinite Possibilities’ featuring brand ambassador and fashion icon Deepika Padukone in the latest fits.
Loose Fits is all about comfort and effortless ’90s inspired style. The Low Loose channels Y2K vibes with a wide, straight leg and the High Loose is a pair of loose jeans with a cinched-in waist and an easy, relaxed leg. Finally, the ’90s get a double dose of love with the ’94 Baggy and ’94 Baggy Wide Leg, with an easy baggy silhouette.
The Wedgie Straight is a vintage inspired, ultra-flattering, asset-enhancing pair of jeans. With a record-breaking high rise, the Ribcage Straight Ankle with its straight leg summer-ready ankle crop. The 80’s Mom jeans brings together a high waist, a slightly more relaxed silhouette, and a tapered leg.
Levi’s takes a dramatic turn with its range of Flared Jeans. Levi’s Ribcage family of fits really brings it with The Ribcage Cropped Boot, Ribcage Wide Leg and the newest addition, the Ribcage Bell, with a super exaggerated bell leg.
“Levi’s has always been a pioneer in women’s jeans and has brought together quality and fashion. For our consumer, style is such an expression and extension of self and this range of fits looks to give women the options they look for, for every occasion. Deepika Padukone as our brand ambassador, really embodies how you can express yourself in denim and through this campaign, we hope that women will find that new favorite pair, in which their style comes to life,” said Amisha Jain, managing director and SVP at LS&Co South Asia, Middle East and Africa.
