Popilush, the pioneer in shapewear apparel introduces its latest innovation – the Bluetag Cooling Collection. Crafted with proprietary yarn fiber made from oyster shell extraction, these garments are designed to reduce body temperature by 15 percent, offering unparalleled comfort and style.
Popilush’s new Bluetag Cooling Collection blends function and fashion with material fabricated using yarn made with oyster collagen, enabling the apparel to cool body temperature and provide antibacterial properties. The oyster collagen fiber is extracted from the interior smooth part of discarded shells and through nanotechnology, is combined with a nylon six yarn that creates an innovative, cooling proprietary fabric. In addition to cooling capabilities, the unique fabric also blocks more than 99 percent of harmful ultraviolet A (UVA) and ultraviolet B (UVB) rays that are known to cause cancer, premature wrinkling and sunspots.
“As we’ve grown over the last two years, innovation has remained at the forefront of our designs. Old-fashioned shapewear can retain body heat and can be very uncomfortable to wear and our customers continue to carry this concern and perception with them,” said Eve DeMartine, co-founder of Popilush. “When creating the Bluetag Collection, we strived to create apparel for women of all ages and sizes with shapewear built in that is actually comfortable, chic, and keeps you cooler.”
The Bluetag Cooling collection boasts an antibacterial effect, providing superior hygiene for the modern, health-conscious woman who demands style and substance. Particularly in hot climates or during hot summer months, women are more prone to breakouts and infection when they wear form-fitting clothing.
The collection’s fabric is rich in collagen protein delivering a moisturizing, smoother texture, guaranteeing not only a stunning appearance but also an irresistibly soft feel against your skin.
The Popilush dresses feature built-in shapewear mesh that supports and sculpts the wearer’s waistline and legs. The overlapping gusset design makes restroom visits easier and is cotton-lined for added comfort, eliminating the need for underwear. The bust area is designed to provide better coverage and support, with removable padding for added convenience. The design also minimizes visible shapewear lines, ensuring a seamless look. Customers have hailed Popilush apparel as their versatile, go-to garment that never misses and allows for self-expression.
