Not everyone can be salon ready on a daily basis. Sometimes people are too busy or too tired to go get it done or do it themselves. And sometimes, the oily or frizzy hair creeps up and they end up looking a mess—a hot mess.
Hot Minute Hair, the only two-in-one on the go hair care solution on the market, is redefining the way we care for our hair with innovation and convenience. Their mission is to empower individuals to look and feel their best anytime and anywhere with their hydrating hair serum on one end and volumizing dry shampoo powder on the other. Hot Minute Hair is committed to delivering salon-worthy results in just a minute—being the ultimate solution for busy lives and lifestyles on the go.
Founders Jacqueline Lacuone, Julia Mc Kenzie-Smith and Blanche Haintz of Hot Minute Hair identified a gap in the market where women struggled to find effective, dependable solutions for their daily hair care needs. Their consumers are predominantly females around 25-45. With a broad age range, the founding ladies wanted a product that could cater to the various stages of life their consumers would be in such as the beauty conscious mom or active gym gal, as well as your full time worker who needs quick touch ups. No matter the stage of life their consumer was in, they all desired something quick that would make them feel their best.
When creating Hot Minute Hair, “we drew inspiration from a simple, yet potent idea—to create a product that not only enhances beauty but empowers women to feel confident and unstoppable,” said the founding ladies. They wanted a two-in-one product that was compact, could fit in your handbag and convenient enough to use on the go. The bright orange color was chosen because it was reflective of confidence and happiness, which is something the founding ladies want their consumers to feel the minute they see the product. The founding ladies worked with chemists to create a product that not only worked, but gentle on the skin and could safely be used without their consumers having to be worried about their overall health. It was also vital to have the right volume properties for the dry shampoo to ensure they were effective enough for consumers and to have the quick dry serum be less oily than others on the market. The right ingredients ensure the product works on all hair types and is inclusive of all Hot Minute Hair consumers.
Making an environmentally friendly product was important, with Hot Minute Hair having a big focus on sustainability. A non-aerosol product with no carcinogens or benzenes was needed to so that the product could be confidently labeled as a “no nasties.” Furthering sustainability practices has included the launch of Hot Minute Hair refill products, giving consumers the ability to refill their products easily and minimize the waste of the tubes as they are reusable. They can be purchased based on consumption as the dry shampoo and serum refills are to be sold separately. This lowers the carbon footprint of Hot Minute Hair products dramatically. Hot Minute Hair would also love to expand their range of products to include some bundles and size options as well as accessories to suit their consumer’s needs.
Through their own experiences, the founding ladies of Hot Minute Hair have been taught the value of resilience and the strength that emerges from supporting one another. Their brand extends beyond the need to craft exceptional products. To nurture a sisterhood, a community of women who uplift each other, having a shared vision to make a meaningful impact in the lives of women worldwide—that’s what matters. And because of this, having partnerships with women-led businesses and charities is important for Hot Minute Hair to have a worldwide impact, not only in sales, but as a respected brand that gives back.
Look good, feel good—in a hot minute.
