InterContinental Hotels Group is launching “The Festival Closet by InterContinental Hotels Group x Pickle,” a collaboration with Pickle,—the premier peer-to-peer fashion rental marketplace.
The new partnership allows guests to rent the most in-demand festival fashion for free, tapping into the trend of travelers choosing to experiment with bolder and more adventurous styles while on the go.
This limited-time, curated fashion edit spans styles and categories, from Cult Gaia dresses, to sold-out Miaou sets to Chanel belt bags, and allows guests to rent festival outfits at no cost, either through the Pickle app or in-person at a pop-up showroom at the InterContinental Hotel Group’s Hotel Indigo located within the lower east side of New York City. Guests can enjoy the convenience of renting last-minute festival fashion finds and exploring trending styles without the pressure, cost or environmental impact of buying new.
“Festival season is an exciting time for us to connect with travelers in a fun and unique way,” says Connor Smith, vice president of Masterbrand Strategy for InterContinental Hotels Group. “Every choice our guests make while traveling reflects who they are, and our partnership with Pickle helps us give our guests more options to express their identity through fashion.”
The Festival Closet by InterContinental Hotels Group x Pickle pop-up will held during the following dates and times:
- Saturday, June 1: 12 p.m. – 4 p.m. EST
- Sunday, June 2: 12 p.m. – 4 p.m. EST
- Monday, June 3: 4 p.m. – 8 p.m. EST
The Festival Closet by InterContinental Hotels Group x Pickle will be shoppable via Pickle’s app through June 9, 2024 and then again from July 27, 2024 through August 4, 2024, while supplies last.
“Festivals have become the ultimate opportunity to remove our personal style guardrails and make a statement. But it also means we’re often sourcing our looks with single-wear purchases, which can be expensive and wreak havoc on the environment,” said Julia O’Mara, co-Founder and chief operating officer of Pickle. “Renting from other people’s closets is the ultimate solution, and now, in partnership with InterContinental Hotels Group, we’re collectively bringing that solution and thrill of the hunt to the masses for festival season.”
