After recently announcing the grand reopening of its Dallas, Texas flagship store and the addition of four new locations in 2023, Mizzen+Main continues to establish its retail presence across the United States with a new location in Birmingham, Alabama.
“We know many of our ecommerce customers are located throughout the south, so we’re excited to have more of a physical presence near where they are,” says Bethany Muths, chief marketing officer of Mizzen+Main. “Birmingham is such a great fit for the brand, and we can’t wait to expand our brand experience into new territories.”
In addition to being the hometown of Mizzen+Main sponsored PGA Tour professional, Sepp Straka, Birmingham serves as a comfortable addition to the welcoming environments that host Mizzen+Main retail locations.
Designed in partnership with the Bergmeyer architecture firm, this store is the result of months of planning and collaboration. “The store is about promoting discovery and encouraging engagement,” says Eric Kuhn, design practice leader for Bergmeyer. “We achieved this through a sequence of touchpoints that connect, inspire and encourage interaction.”
The new Mizzen+Main store is less about the transaction and more about showing customers what it’s like to feel comfortable exactly where they are. And, residents of Birmingham are invited to experience the comfort of Mizzen+Main firsthand.
Mizzen+Main’s new store is now open and is located at 225 Summit Blvd #300, Birmingham, AL 35243. Its hours of operation are from 10am-8pm, Monday-Saturday and 12pm-6pm on Sundays.
