Horologer Ming has released its new 37.09 Bluefin, which features its third-generation design language. It’s the brand’s first watch with a unidirectionally-rotating, luminous sapphire timing dial that replaces a conventional dive bezel.
The Bluefin’s steel case is water resistant to 600m, and is sized at 38×12.8mm. It is powered by a customized Sellita SW300-1 with 50 hours of power reserve and bidirectional automatic winding. The 37.09 Bluefin continues the MING design tradition of graphically minimalist scales that are easy to read and index. A new metallisation process creates a deep blue hue on the sapphire dial, which along with the hands, is extensively treated with Super-LumiNova X1 for optimal legibility under all conditions.
Watches will be delivered on a new moulded FKM rubber strap that is also compatible with all of MING’s previous 20mm lug watches. The natural shape of the strap matches the curvature of the average wrist, and it is also keeperless and tapered in thickness to further enhance comfort. It will be available as a standalone accessory as well.




