Lee has announced its collaboration with the popular footwear brand HeyDude. Combining nods to Lee’s workwear heritage with HeyDude’s playful, expressive designs, the accompanying campaign features actor Chase Stokes, star of the popular series ‘Outer Banks’ and current HeyDude ambassador.
Inspired by a coastal vibe, the soft washed denim shorts, illustrated tees and shoes are a collision of comfort and cool. Made to wear together, the collection is easy to integrate into daily summer life and outdoor activities.
“HeyDude is the ideal partner to bring a Lee denim-inspired shoe to market,” said Joe Broyles, vice president of global collaborations at Lee. “The brand’s popularity and focus on playful comfort resonates with our customer, and we’re excited to add tops and shorts – a full lifestyle approach – to this capsule.”
“Bringing two brands together, known for their iconic comfort and versatility, Lee’s rich denim heritage blends perfectly with HeyDude’s relaxed attitude,” said Paul Nugent, senior vice president chief marketing officer of HeyDude. “The result is a unique collection that finds balance in standing out yet playing it cool without sacrificing the much-needed comfort our fans have grown to expect from HeyDude.”
The Lee x HeyDude collection also marks the first Lee collaboration to launch on Amazon. The seven-piece capsule features men’s, women’s and unisex styles including: the Men’s Wally Lee Shoe, Men’s Carpenter Short, Women’s Wendy Lee Shoe, Women’s Carpenter Short, Unisex T-Shirt, Unisex Reversible Bucket Hat, and the Unisex Regular Fit “Beach Buddy” Tank Top.
The full collection is now available on Lee.com and Amazon.com. The collection’s shoes are available on HeyDude’s official website.
