Revolve Group, the next-generation fashion retailer for millennial and generation Z consumers, has opened its first-ever permanent physical retail location in the heart of downtown Aspen, Colorado. This decision follows the success of the Revolve and Fwrd pop-up shopping experience that opened in the same location in December.
Nestled in Aspen’s iconic shopping district, the new store is designed to offer an immersive shopping experience that reflects the luxurious and trendy ethos of both Revolve and Fwrd. This location will serve as a year-round destination for fashion-forward shoppers, featuring a selection of apparel, footwear and accessories. Known for their experiential marketing, Revolve and Fwrd will also regularly curate in-store shopping events and trunk shows from their curated roster of brands.
The store will continue to house both Revolve and Fwrd collections. On the first floor, shoppers can expect to find not only collections from Revolve brands such as Helsa, L’Academie and Lovers + Friends, and other emerging designers, but also exclusive products designed for Aspen customers. Located on the second floor of the store, shoppers will be immersed in Fwrd’s world of luxury, including a curated collection of luxury fashion brands, Fwrd Renew pre-owned bags and accessories including brands such as Acne Studios, Isabel Marant and more.
Michael Mente, co-chief executive officer and co-founder of Revolve Group, expressed his excitement about this new venture, “Aspen represents the epitome of luxury, making it the perfect location for our first permanent storefront. We are excited to bring our unique brand experience to a new audience, combining the convenience of online shopping with the personalized service and engagement that only a physical store can offer.”
Revolve Group’s new brick and mortar store is located at 410 E Hyman Ave, Aspen, Colorado 81611. During off-season hours starting on April 1, the store is open Monday through Saturday from 11AM to 6PM and on Sunday’s from 12pm to 6pm. For its summer hours starting on June 10, the location is open Monday through Sunday from 10AM to 7PM.
