Dossier, a digitally native fragrance house, brought the South of France to New York City’s Nolita neighborhood with the brand’s first-ever immersive pop-up experience.
From June 6, 2024, to June 9, 2024, Dossier opened up shop at 262 Elizabeth Street, where customers shopped from a curated assortment of Dossier best-sellers, tested new launches and experienced the brand in a Provençal market-inspired setting.
“We’re excited to give our customers a way to experience the Dossier fragrance house in real life,” said Sergio Tache, founder and chief executive officer of Dossier. “Five years ago, we started Dossier right here in New York City, across the bridge in a small office in Gowanus, to offer customers high-quality, luxury perfumes without the brand tax at an accessible price. We hope our customers in the New York tri-state area are excited to have the chance to smell and discover their new favorite Dossier scents while enjoying a bit of our French roots and our fragrance house that’s connected to Paris and Grasse, right here in New York City.”
During the 4-day pop-up experience, customers had the opportunity to test and purchase an assortment of Dossier perfumes from Dossier Impressions, the brand’s designer inspired-by fragrances and Dossier Originals, the brand’s independently-crafted blends.
“We’re thrilled to bring a piece of the South of France to New York City and meet our customers face-to-face! Opening day is a special one because it’s the official launch of our newest fragrance, Neroli Romance: Wedding Edition,” said Ines Guien, vice president of operations at Dossier. “This fragrance is so close to my heart as it was created by my team for my wedding day and is inspired by my hometown in the South of France. I’m so happy we get to bring a bit of our world to our customers. I hope they enjoy the fragrance and the space we’ve curated with them in mind.”
