Levi Strauss & Co. has unveiled its new Levi’s store in Pacific Mall, Tagore Garden in New Delhi. Spanning 9150 square feet, it is the largest Levi’s store in India as well as the biggest Levi’s store within a mall globally. The opening bears testament to the company’s commitment to the Indian market, adding to its fleet of owned-and-operated stores across India, and is in line with its direct-to-consumer strategy and expansion in Asia.
Featuring Levi’s Icon store concept, the store promises an elevated shopping experience for its customers. The store also houses the renowned Levi’s Tailor Shop, offering enhanced personalization services such as custom embroidery and distressing, enabling customers to create unique, personalized products tailored to their preferences.
“As we continue to expand our footprint in India, this opening underscores Levi Strauss & Co.’s commitment to a direct-to-consumer approach complemented by elevated shopping experiences for consumers at our stores,” said Hiren Gor, general manager, South Asia at Levi Strauss & Co. “With the expanded floor space, fashion seekers and style curators alike visiting our Pacific Mall store can also expect to find a wide assortment of products to achieve their desired top-to-bottom denim lifestyle looks.”
The store boasts a comprehensive assortment of men’s and women’s apparel, featuring iconic Levi’s fits such as its classic 501 and Trucker Jacket in various color ways. Additionally, trend-focused offerings include a new range of women’s fits with flare, straight and loose styles, complemented by an array of tops, color-blocked denim tops, corset styles and cropped designs. For men, the collection includes advanced stretch denim for all-day comfort alongside an expanded range of loose jeans and versatile options like button-down shirts, polos and signature graphic and logo tees.
