Persil laundry detergent is teaming up with American fashion designer Christian Siriano to host the first-ever 24-hour Wardrobe Refresh Hotline on TikTok Live to help people outfit repeat and care for their clothes like a fashion pro. Siriano will offer consumers a fresh perspective on how to style their own wardrobe’s go-to items so they can wear, wash and repeat with confidence.
The first-of-its-kind virtual event will kick off on June 26 at 6 p.m. ET and run nonstop through 6 p.m. ET on June 27, offering a unique opportunity for viewers to ask Siriano for expert advice on how to restyle their most loved clothing items, fabric care tips, washing techniques and more. In addition to Siriano’s expertise, viewers will be surprised throughout the live event with guest influencer and creator appearances.
“The idea of being fashionable carries different meaning to everyone; for me it’s wearing styles that make me feel, and look great,” said Siriano. “Each day when we get dressed, we can express ourselves creatively through our clothing. Outfit repeating is a fun, and an effective way to do that by challenging ourselves to breathe new life into a go-to piece and style it in a new way. Persil makes it that easy by having a formula that helps keep clothes looking vibrant wash after wash.”
“As the proud detergent of outfit repeating, Persil is dedicated to helping keep clothes looking newer, longer—versus leading laundry detergent, so consumers can maintain the connection they have with their favorite clothing items, wash after wash,” said Matt Kutnick, marketing director at Henkel. “Through this exciting partnership and 24-hour Wardrobe Refresh Hotline on TikTok Live, we’re helping individuals embrace a fashion-forward lifestyle and bringing outfit repeating to closets everywhere.”
