Kiss Products Inc., the world’s largest manufacturer and distributor of professional quality nail and lash products, announced 2020 Olympic all-around gymnastics champion, Suni Lee, as brand ambassador for the New Kiss Salon X-tend LED Soft Gel System, the first-of-its-kind, salon-quality gel nail extension experience at-home.
21-year-old Suni has won three medals at the 2020 Olympic Games, securing gold as the all-around champion, silver with the team and bronze on the uneven bars. She remains deeply connected to her roots and is the first Hmong-American to compete at the Olympics. As a self-proclaimed beauty junkie, Suni has become a go-to for her followers on the latest in beauty and lifestyle trends across her platforms, spanning a community of over 3 million people on Instagram and TikTok collectively.
Suni brings her vibrant spirit and dedication to excellence to Kiss, aligning perfectly with the brand’s commitment to empowering individuals to express their personal style with confidence and ease. Suni is a longtime nail enthusiast and an authentic fan of the Salon X-tend System, which offers pre-applied & pre-polished gel nail extensions that last for up to 14 days with no damage to your natural nails. Application involves using its motion activated and ergonomically designed LED Lamp that is included in the starter kit, along with the exclusive Soft Gel Adhesive that ensures a bubble-free and comfortable wear so that customers can seamlessly and affordably enjoy the professional results they expect from the salon without leaving home.
“I am obsessed with nails, which is why I am so excited to partner with Kiss as their official Salon X-tend Ambassador. Being a gymnast requires me to move in a way that is flexible, weightless and strong. I need the same traits when it comes to my manicure and Salon X-tend allows me to do that effortlessly, while also showcasing my individuality, wherever my meets take me,” says Suni Lee. “I can’t wait to share my favorite looks and inspire others to showcase their unique nail styles as well.”
“Our brand has always been one to challenge the status quo, whether that be through unique nail trends and styles or product innovation. We are constantly looking to partner with talent who are not afraid to take risks, both in their industry as well as style,” says Kristin Giarrusso, Kiss global marketing director. “With a natural affinity for beauty, Suni Lee embodies the essence of what Kiss stands for: empowerment, confidence and authenticity. We are very excited to welcome her to the Kiss family and look forward to reaching new heights and inspiring a broader audience together.”
In her role as a brand ambassador, Suni will be the face of the Salon X-tend LED Soft Gel System, and will be featured across the full marketing mix, including creating social media content for the Kiss platforms, in support of Salon X-tend. She will also be wearing the nails during competitions and appearances in 2024.
