Scotch and Soda has unveiled its newly relaunched store on Carnaby Street, marking a new chapter for the beloved brand under new ownership. The Scotch and Soda store, located at 13-14 Carnaby street, comes 12 months after the brand’s acquisition by New York-based brand management company, Bluestar Alliance.
Spearheading the UK store’s grand reopening is Victor Barbosa, a South African business owner who has worked closely with the brand for 13 years. Renowned for his success in managing Scotch and Soda in South Africa, Barbosa brings extensive experience and expertise to this exciting partnership.
Victor Barbosa expressed his enthusiasm for the relaunch, “Bringing Scotch and Soda back to Carnaby Street has been an exciting journey. We are thrilled to offer our UK customers a fresh and inviting shopping experience that truly captures the essence of the brand.”
Shaun Els, Barbosa’s business partner, added, “Our vision was to create a space that not only showcases our unique collections but also offers a vibrant atmosphere where our customers feel inspired. We are excited to welcome both loyal and new customers to the Scotch and Soda store.”
Scotch and Soda’s newly relaunched store location is located at 14 Carnaby St, Carnaby, London W1F 9PW, United Kingdom.




