Luxury men’s retail leader Harry Rosen has opened its doors at West Edmonton Mall. The revamped 13,000 sq. ft. space features a modern design and unique elements that distinguish it from traditional Harry Rosen locations.
This renovation is the first step in a $50M investment strategy aimed at updating Harry Rosen stores nationwide over the next five years.
The renovated West Edmonton Mall footprint features mobile points of sale, digital display screens, an elevated made-to-measure experience and private salon fitting rooms. The store also hosts the latest designs from three powerhouse luxury brands: Brunello Cucinelli, Tom Ford, and Zegna.
Each shop-in-shop represents the first branded experiences from each of these labels in the Edmonton market. The store allows each shopper to discover and express their individual style with curated products and personalized support from Harry Rosen’s legendary style advisors.
The store’s redesign was developed in strategic partnership with dkstudio architects inc., who has worked to reimagine the concepts for Harry Rosen’s upcoming locations at Vancouver’s Oakridge Park development, which will open in 2025, and a new flagship store on Cumberland Street in Yorkville, Toronto.
“We are honored to be a partner of the iconic Harry Rosen team and are thrilled to undertake the challenge of crafting a new concept for the future of their retail stores,” said Dmytriy Pereklita, president and co-founder of dkstudio architects inc. “Our goal is to fulfill the Rosen Family vision, which extends beyond merely designing a space, but to craft an experience that seamlessly blends elegance, innovation, and exclusivity. We wanted to create a space that captured Harry Rosen’s history and great passion for tailoring. We found inspiration in the fabrics, materials and tools of the tailor and wove these into a design narrative that speaks to the company’s 70 year history, yet also sets a vision for the future. Every detail is meticulously considered to reflect the essence of high-end fashion and to elevate the shopping experience for existing and new customers alike.”
