Mytheresa and Flamingo Estate are returning to the Hamptons for a seasonal pop-up. This year’s pop-up will be home to the Railroad Racetrack, featuring a range of fashion, accessories, fine jewelry and watches from Mytheresa. There will also be Flamingo Estate’s “Inconvenience Store” stocking a variety of apothecary and pantry products—all of which will be available for purchase on-site.
The store’s central feature is a miniature racetrack garden, equipped with race cars and Mytheresa products; other highlights include custom-fabricated arena seating, a game room installed with racing video games, and a VIP lounge where clients can relax and browse fantastic product. Clients are also able to make private shopping appointments with Mytheresa personal shoppers. Mytheresa’s products on display include exclusives from brands including Toteme, Khaite, Valentino, Etro, Dries Van Noten and Missoni.
Located in East Hampton, the pop-up will be decorated in bright lilac and bold Mytheresa yellow, visible from the train. Daily events will range from special product customization with brands like Etro, Missoni and Savette and energy readings with a healer, to cocktails and in-person shopping.
The luxury car brand, Porsche, is the pop-up’s official sponsor and will display its new all-electric SUV, the Macan, and offer test drives in its all-electric sedan, the Taycan.
“We’re thrilled to return to the Hamptons with Mytheresa. They’ve been such an incredible partner, and we’re delighted to bring back all the magic of last summer,” said Richard Christiansen, founder and creative director of Flamingo Estate. “We’ll be back at the same location in the heart of East Hampton, but everything else is all new, with plenty of surprises in store all summer.”
“Returning to East Hampton with a physical experiential store, together with Flamingo Estate, felt like the perfect moment to further bring this wonderful partnership to life,” shared Heather Kaminetsky, president of North America for Mytheresa. “We create a community for luxury enthusiasts and bring our customers another creative and truly luxury immersive shopping experience — one that allows us to surprise and delight our customers throughout the summer and to bring our curated offering to them in a more physical way.”
