WSG Brands has announced the acquisition of fashion and lifestyle brand Von Dutch.
Under its new ownership, Von Dutch will be headed by longtime industry veterans Jack Cheika and Marc Benitez, WSG’s CEO and COO. Von Dutch boasts a significant international presence in regions including the United States, Europe, Indonesia, Korea, Brazil, Argentina, Australia and New Zealand. Von Dutch will continue to expand globally under WSG’s new ownership.
As part of its refocused investment, former owners Groupe Royer and its subsidiary Royer Brands International, advised by Brandthinktank Group, have transferred ownership of Von Dutch to WSG as of June 2024.
“Only WSG Brands had both the cultural understanding of Von Dutch and the ambition and resources mix required to further deploy the brand going forward”, stated Jacques Royer, executive chairman of Groupe Royer.
“We are delighted to see this legendary American name, to which we imbued a touch of French fashion, land in the right hands,” said Olivier Mercier, managing director of RBI Sàrl.
In a joint statement from Benitez and Cheika they shared, “We are excited to channel Von Dutch’s storied legacy, led for several years by Groupe Royer and now by WSG, into innovative designs that resonate with today’s fashion-forward consumers. Our vision is to make Von Dutch not just a brand, but a movement that celebrates individuality and bold expression globally.”
