WHP Global, owner of the Lotto brand, will launch Lotto’s first United States pickleball collection with retailer Dick’s Sporting Goods. Tied to the announcement, Major League Pickleball and PPA Tour star Pablo Tellez of the Brooklyn Aces joins Lotto as its newest professional pickleball ambassador in the United States.
The Lotto pickleball collection at Dick’s Sporting features a variety of paddles including the ULTIMO Pro (14mm & 16mm), Ultimo (14mm & 16mm), and Arco (16mm), with retail pricing ranging from $150 to $250. Additionally, the collection showcases the Mirage and Raptor footwear lines retailing between $70 and $150.
“Having the chance to represent a brand like Lotto with such a long-standing heritage in sports is an amazing opportunity,” said new Lotto ambassador and Major League Pickleball star Pablo Tellez. “I have never worn more comfortable footwear – Lotto’s shoes really help me compete at my highest level. I’ve noticed since joining Lotto a new comfort level on the court and the Lotto Ultimo Pickleball Paddle has taken my game to the next level.”
“Adding Pablo Tellez to our roster of pro athletes is a strategic move as we build a presence in pickleball – the fastest growing participation sport in the U.S.,” said Jameel Spencer, Chief Marketing Officer, Fashion and Athletic Verticals at WHP Global. “With our pickleball collection now at DICK’S Sporting Goods stores and online, we are applying the same meticulous approach and attention to detail that has made Lotto world-renowned for innovation and performance in footwear and apparel for over 50 years.”
Alongside Pablo Tellez, Lotto also welcomed former tennis player Jhonnatan Medina Alvarez as a brand ambassador. Jhonnatan, now a pickleball player and private pickleball and tennis coach, brings three decades of experience in tennis and pickleball.