QVC, world leader in live shoppable entertainment has collaborated with actress, advocate, designer and Q50 Ambassador Jennie Garth for the upcoming launch of the “Me” by Jennie Garth collection exclusively for QVC. The apparel collection, premiered on-air and on QVC.com on July 29.
“Me” by Jennie Garth will feature thoughtfully curated drops inspired by different locations and cities as well as the tones, textures and feelings they evoke. The first launch collection is inspired by the colors and textures of California’s Central Coast region. The collection’s denim pieces including jeans, jackets, jumpsuits and skirts, are made with a recycled “REPREVE Our Ocean” fabrication, which is a polyester viscose that is specially sourced from post-consumer plastic bottles at high risk of ending up in the ocean. Each denim item in the collection has been made with anywhere from 13-28 recycled plastic bottles.
“All women deserve to feel confident, beautiful, and safe to be themselves,” said Jennie Garth in a press statement. “It was a priority for me to design this line with the QVC customer in mind. “Me” is designed for anyone who embraces the beauty of choice. QVC is the perfect platform for this launch as they aim to make sure all women, especially those over 50 who are often underrepresented, feel both seen and supported. I am proud to launch this collection with QVC as a member of their Q50.”
“With her innate sense of style and an authentic connection to the customer, Jennie has created a brand that is a harmonious blend of elegance and relatability,” said Rachel Ungaro, GMM and VP of Fashion Merchandising for QVC. “Through QVC’s Age of Possibility platform, we are championing women 50-plus to live their best and fullest lives and bringing them fresh products and brands that celebrate this vibrant stage in their lives. As an esteemed member of our Q50, Jennie encourages women to connect to a mindset of self-care and self-love. With Jennie’s styling secrets from her years in Hollywood, she will inspire QVC customers to embrace their own personal style.”
