LensCrafters, part of EssilorLuxottica and one of the largest optical retail brands in North America has announced the launch of LensCrafters Adaptive Progressive Lenses. LensCrafters partnered with Essilor Instruments and Shamir Optical Industry Ltd., a world-leading producer of high-performance lenses, to develop the new groundbreaking vision solution, exclusively available at LensCrafters stores in North America.
LensCrafters leveraged key technologies of EssilorLuxottica Group to build the new LensCrafters top-tier lens and invested in new technology to gather additional parameters necessary for lens customization. In partnership with Shamir, LensCrafters analyzed data of 1 million consumers in order to define the technical specifications for the innovative high tech design of the lenses.
LensCrafters also partnered with the operations and manufacturing teams to set up all the required industrial mechanisms to produce and distribute the top quality lenses on a big scale ensuring a high level of service to customers.
“We are thrilled to offer LensCrafters customers and patients an exceptional vision experience with the launch of our new and exclusive LensCrafters Adaptive Progressive Lenses,” said Alfonso Cerullo, president of LensCrafters. “This lens truly gives patients and customers a personalized and effortless experience for easy transition from near to far. The new lens combines LensCrafters’ four decades plus of vision expertise with advanced technologies powered by Shamir and is the newest lens offering within the company’s impressive portfolio of lenses. Since the brand’s inception, LensCrafters’ business model is one that meets consumers’ optical vision needs for over 40 years. Because of this tremendous knowledge about the industry and our customers, we had the capability to leverage our expertise along with Shamir’s to launch the latest and most advanced customizable progressive lenses that give consumers exactly what they need in a vision solution to see their best.”
