Premier bridal and formalwear designer Allure Bridals has announced the release of AmaBella Quinceañera, a debut brand featuring a selection of opulent Quinceañera-themed designs. The new AmaBella brand will feature a range of delicately crafted ballgowns.
Each ballgown is unique and offers features such as detachable sleeves, bows, lace, dramatic beading, appliques and more. The looks also vary in colorway, fabrication and neckline.
AmaBella’s launch provides another pivotal addition to Allure Bridals’ expanding portfolio of brands, including the brand family’s most recently acquired formalwear house, Portia & Scarlett. Allure Bridals Chief Growth Officer Marco Montenegro is eager to step into this new category, citing the importance of celebrating this coming-of-age moment.
“At Allure Bridals our focus is always on celebrating the big moments in your life, and a Quinceañera or Sweet Sixteen is one of those key moments, said Allure Bridals Chief Growth Officer Marco Montenegro. “Our growth into the formalwear space has been a priority for us this past year, as is evidenced by our acquisition of Portia & Scarlett and the exciting new launch of the AmaBella brand.”
Allure Bridals’ new AmaBella Quinceañera brand is now available to shop at AmaBellaQuinceanera.com.
