H&M Move has launched a versatile activewear collection inspired by a stylish and sporty Parisian lifestyle. The new women’s capsule collection, which is now available in select H&M stores and online, also features a campaign starring supermodel Irina Shayk.
The collection features pieces made with SoftMove™ technology including black leggings, biker shorts, capris and full-length leggings. In addition to SoftMove™, the capsule includes functional yet chic items like the ‘kettle bottle,’ an inflatable fashion tote, an oversized StormMove™ red parka, a rhinestone bracelet that doubles as a wrist weight and DryMove™ running gloves.
“Comfort, style, and performance – all in one activewear kit,” said Marie Fredros, head of design at H&M Move. “Designed with Paris in mind but perfect for anyone who wants to be active in style.”
H&M Move’s new collection is now available to shop in select H&M stores and on the brand’s official website.
