Newswire Fashion Mannuscript

Team GB Concludes the Paris 2024 Olympic Games in Ben Sherman Attire at the Closing Ceremony

(Photo by Oli SCARFF / AFP) (Photo by OLI SCARFF/AFP via Getty Images) Courtesy of Ben Sherman

As the Paris 2024 Olympic Games drew to a close, Team GB took the spotlight once more at the Closing Ceremony, proudly dressed in their official Ben Sherman ceremonial attire. Team GB flagbearers Bryony Page (Gymnastics Trampoline; Gold Medalist) and Alex Yee (Triathlon; Gold Medalist) led the way illuminated in the Stade de France at the Closing Ceremony.

The Closing Ceremony attire featured thoughtfully designed pieces that encapsulate the spirit of Team GB and the United Kingdom’s rich heritage. Each piece highlights the unique four-nation floral motif, representing the English Tudor Rose, Scottish Thistle, Welsh Daffodil and Northern Irish Shamrock.

The Official Closing Ceremony look consisted of three styles: the Team GB Floral Shirt, which featured the specially designed four-nation floral motif print, Team GB Oxford Shorts, which offered comfort and style, with unique design details on the waistband and hem, and accessories including a belt, suede loafers and patterned ankle socks created in collaboration with Happy Socks.