Hey Savi, the new United Kingdom fashion search and recommendation platform, has announced it has secured £2.2 million in investment. The funding round is one of the largest raises at pre-seed stage by an all-female founded, United Kingdom technology start-up. Using advanced Artificial Intelligence (AI) alongside unique customer and fashion data, Hey Savi will completely reshape the way fashion lovers search and shop online.
Founded by Victoria Peppiatt, Angela Vinci and Sarah Daniel, each bring a wealth of experience across their combined portfolio, boasting an impressive record of starting, building, scaling and exiting high growth businesses. Previously recognized by Management Today as Tech Entrepreneur of the Year, Victoria is a second time tech Founder, Investor and NED, having exited her previous start-up, Phrasee, in 2022.
In previous executive roles, Angela has developed world-leading consumer products for some of the largest global fashion, retail, and technology brands including Farfetch, Gap, Sephora, Vinted and Apple. Sarah, ex-global chief executive officer of Prominate, brings her extensive experience of successfully scaling fast-growth profitable businesses across international markets.
The combination of an enormous market opportunity and the clear customer need for a more personalised online shopping experience is the driving force behind the trio of founders. Over 10,000 fashion searches are made every minute in the United Kingdom alone, yet search functionality for online shopping has not changed since the internet began. The emergence of transformational technologies, including AI, combined with a growing shift in customer expectations, provides a once-in-a-lifetime opportunity to reconnect shoppers with retailers.
Angela Vinci, co-founder and chief product and technology officer (CPTO) at Hey Savi commented: “The challenge consumers face today is that search engines will always prioritize their business models of paid for advertising, rather than delivering relevant results. The search experience is outdated and not fit for today’s fast-paced fashion environment. We are creating an experience customers will love and that will give them confidence in their choices. Hey Savi’s unique platform is built by an industry leading, fully female product team, and is perfectly timed to reignite the way customers engage with retailers online, unlocking millions in new revenue.”
