Sara Blakely, the mastermind behind revolutionizing women’s undergarments, introduces a new brand, Sneex – a luxury shoe that blends the style of a traditional high heel with the performance and comfort of a sneaker. Available on Sneex.com, the hybrid heels, or “hy-heels” feature fine napa leather and suede from Italy and Spain, available in three styles (single strap, double strap and wide strap) in ten striking colorways.
For years, Blakely has been on a mission to address the agony that women often feel when they wear high heels. With the invention of Sneex, Blakely solves three key pain points that are typical in high heel construction. First, the lack of support between the foot and the sole of the shoe, causing discomfort and wobbly heels. Second, the crushing feeling on the ball of the foot caused by unequal weight distribution. Last, the squeezing of the toes. A patent-pending design solves these three issues, giving women comfort and walkability without compromising style.
“Men invented the high heel centuries ago, and its basic construction hasn’t really changed,” Blakely said. “There has been a void in comfortable footwear, and women deserve a new option. I wanted to create a luxury high heel that prioritizes how women feel, not just how we look. We are fed the line that ‘beauty is pain’… but I don’t believe it has to be. As a consumer, I have wanted to solve this problem for years.”
With Sneex, Blakely also felt she was providing something missing from the elevated comfort trend. “Consumers are dressing much more casually now,” Blakely said. “While sneakers have been embraced as an option, there are many times I put on clothes and still want the height and look of a heel with the vibe of a sneaker. There was an opportunity there.”
For over 25 years, Blakely has been advocating for women through product by putting comfort at the epicenter of design and development. She has done this again with the look and feel of Sneex. “You have to try them on to feel the magic hidden inside,” said Blakely. “Women either cry, dance or take off running. They can’t believe it’s a 3-inch heel!”
