Newswire Fashion Mannuscript

Ugg Unveils Autumn/Winter 2024 Campaign

Photo courtesy of Samuel Bradley

Southern California-based global lifestyle brand Ugg, has launched the next chapter of Feels Like Ugg. The campaign explores how the power of individual expression can create inspiration, community, and a sense of global connection. Directed by We Are From Los Angeles, photographed by Samuel Bradley and created in partnership with Akqa, the campaign shows the cast on an energy-filled journey throughout the streets of Seoul while dressed in the new Ugg Autumn/Winter 2024 collection.

The collection features several stylish pieces including the New Heights Cozy Clog, Pumped Slide, Classic Mini Dipper, Classic Ultra Mini New Heights, Classic Twin Seam New Heights, Classic Mini Pumped Molded, TrailGazer, Neumel High Weather Hybrid, New Heights Platform Xtra, MetroPeak, Marlene Jacket Boucle, Emmalyn Uggfluff Puffer Jacket, Frankie Uggfluff Jacket Topa, Ronney Puffer Jacket High Pile andAlesandra Faux Fur Coat Nov.

Inspired by the brand’s Twin Seam stitch and how it brings two things together, Feels Like Ugg connects an inspirational global cast including Alex Consani, Hanni, Karabo Poppy Moletsane, Leah Dou, Phil Oh, Precious Lee and Young Mazino. The cast represents the Ugg commitment to creating an inclusive community that celebrates unconventional attitudes, and individuals who celebrate all that they are while radiating a creative energy that inspires one another.

“Feels Like Ugg is a celebration of how we are more than iconic products and experiences. We are a brand that makes you feel good inside and out,” said Anne Spangenberg, President of Ugg & Koolaburra by Ugg at Deckers Brands. “That feeling is unique and welcomes you to be comfortable in your self-expression, building connection and community where you can be your most authentic self. At Ugg, we celebrate this connection and community, so self-expression is comfortable for all.”