Swiss watchmaker Breitling announced a long-term exclusive licensing agreement with the National Football League (NFL). The collaboration is the first of its kind for a luxury Swiss watch brand and the most popular sports league in North America.
With the NFL being known as the sport with the largest and most avid fan base in the world, it is believed that enthusiasm will be overwhelming, as the cooperation introduces the Breitling Chronomat NFL Collection of watches that will honor the 32 teams that play in the league. These watches feature the well-known aesthetics and team colors of each football team, as well as the corresponding team logos on the 9 o’clock subdial and admired NFL logo on the caseback. In celebration of the 104th anniversary of the NFL, each team’s watch is limited to 104 pieces.
“Collaborating with such an iconic and established league like the NFL is a touchdown for Breitling,” said Breitling CEO, Georges Kern. “As a casual, conscious luxury brand with purpose—the high-performance action of the NFL, combined with its values of responsibility and integrity, align perfectly with Breitling.”
Breitling watches have appeared on the wrists of football players and fans for many years. Former NFL quarterback Norman Julius “Boomer” Esiason has been a Breitling Ambassador for over 30 years, proudly sporting the brand’s collections. Jacksonville Jaguars Quarterback Trevor Lawrence, the number one NFL Draft Pick in 2021, stars as one of the faces of the Breitling all-star squad campaign, first introduced in 2022. In 2024, Breitling also presented a limited Chronomat Super Bowl LVIII Edition that was met with great demand from football fans around the world. Breitling can also be found gracing the wrists of Detroit Lions Running Back Jahmyr Gibbs, Green Bay Packers Head Coach Matt LaFleur, Miami Dolphins Head Coach Mike McDaniel, Atlanta Falcons Head Coach Raheem Morris, New York Jets Captain and Linebacker CJ Mosley and New York Jets Head Coach Robert Saleh.
The stainless-steel watches have all the signature Chronomat characteristics: the raised rider tabs at the 15-minute marks, the easy-grip onion crown, the triple-register dial with integrated date at 6 o’clock and the classic rouleaux bracelet.
Each of the Chronomat B01 42 NFL Team Editions are powered by the Breitling Manufacture Caliber 01, a Contrôle Officiel Suisse des Chronomètres (COSC)-certified chronometer that delivers an impressive power reserve of approximately 70 hours and carries a five-year warranty. The 42-mm case and rouleaux bracelet are stainless steel. The hands are coated with luminescent Super-LumiNova, and like all Chronomat models, it is water-resistant to 200 meters. Each caseback is specially engraved with the NFL logo and the “One of 104” limitation.
Last night, to kick-off their much-anticipated Chronomat NFL Editions collection, leading Swiss watch maker, Breitling, brought together some of the most exciting names in sports and fashion for a Meatpacking District takeover in New York City.
In addition to an immersive tailgate experience, guests were treated to performances by American Rock Band and Rolling Stones opener, Des Rocks and the students of the Brooklyn United Marching Band.
The tailgate party brought together notable guests, including 2x Super Bowl Champion and 2x MVP, Eli Manning; Giants Quarterback, Tommy ‘Cutlets’ DeVito; 2x Super Bowl Champion Logan Ryan and former Giants Running Back, Tiki Barber. Nike Master Trainer, Joe Holder, was also in attendance, along with CEO and co-founder of AARMY, Akin Akman. Other notable attendees included Breitling ambassadors and former NFL quarterback, Boomer Esiason, ESPN Analyst, Eric Mac Lain and New York Islanders Left Wing, Matt Martin.
