Beloved luxury bedding brand Boll and Branch made its runway debut in a first-of-its-kind collaboration at New York Fashion Week, with esteemed fashion designer Prabal Gurung crafting ready-to-wear out of the brand’s sheeting fabric. All 100% organic cotton featured in the show is the brand’s Summit Supima, the same fabrication Prabal used to craft a dress for the 2024 Met Gala, worn by tennis star Maria Sharapova.
This next step in their partnership highlights Boll and Branch and Prabal Gurung’s common roots in South Asia; Boll & Branch’s Summit Supima is woven by one of their longest-term partners in India, and much of their 100% organic cotton is sourced from family-owned farms in the country. Prabal remains deeply connected to his Nepali heritage, often turning to it for inspiration. This collection is no different, as it was inspired by Holi, a Hindu festival signifying rebirth and rejuvenation. The show’s finale underscored this; models dressed in Prabal’s all-white Boll & Branch designs were showered in colorful powder, as is done at Holi celebrations around the world, showcasing optimism and new beginnings.
“Our show is a platform for us to visually communicate who we are and the world we want to live in, and I especially love to express myself through our vibrant finale,” said Prabal. “This season, we wanted to create a celebration and highlight the spirit of the Holi holiday. I was inspired by Boll & Branch’s Supima cotton – the movement, structure, ease and beauty – that I felt compelled to create a powerful and dedicated moment. Plus, who doesn’t love an effortless and chic white dress for Spring and Summer?”
“From day one, our mission has always been to surpass our customers’ wildest expectations, and our Summit Supima is just one example of this,” said Missy Tannen, founder and chief product officer at Boll and Branch. “For Prabal to find its quality worthy of not only the Met Gala, but also his Fashion Week show, really shows how impactful our work has been. We hold our product to such high standards, it truly is runway-worthy.”
