Ekouaer made its debut at New York Fashion Week on September 8, unveiling two exquisite collections that captivated the audience with their unique take on women’s loungewear. Adding to the allure of the event, supermodel Helena Christensen graced the runway, bringing an extra layer of sophistication and star power to the show.
The first collection, designed by Ekouaer’s in-house team, emphasized a “less is more” philosophy, showcasing the beauty of simplicity and the power of understated elegance. Every piece was thoughtfully crafted to offer an “oxygen space” in the world of clothing—a sanctuary where women could forget life’s troubles, escape work pressures, and rejuvenate their tired bodies. The luxurious, soft fabrics were carefully chosen not just for their comfort, but for their ability to gently embrace the wearer’s inner essence, reminding them of the tranquility that Ekouaer strives to infuse into every garment.
The overarching theme was a return to authenticity—a call to escape the chaos of the outside world and reconnect with oneself. This collection was not merely about aesthetics but also about fostering a lifestyle where simplicity and comfort reign supreme. Each design was a cherished addition to any wardrobe, offering a tangible connection to Ekouaer’s core values of authenticity, comfort, and inner peace. It was a celebration of the comfort found in being true to oneself—a reflection of Ekouaer’s dedication to guiding people back to a long-lost sense of authenticity and leisure.
The second collection was the result of a collaboration with Isabella Cortese, the co-founder of Nube Studio in Barcelona. An Italian designer with an impressive background, Cortese graduated from the prestigious IED Moda Milano and has built a career that includes notable roles such as apparel graphic designer at Moncler and head graphic designer at A Better Mistake. Her collaboration with Ekouaer brought a fresh perspective to the show, blending her rich imagination with the brand’s commitment to timelessness. Cortese’s designs were inspired by nature, with flowers serving as the central motif. Through delicate floral prints, Cortese expressed the passage of time and the evolving emotions that accompany it.
