Loveweld, the first brand to exclusively offer permanent fine jewelry, announced the grand opening of its new east coast studios in Soho, New York, and Georgetown, Washington, DC. As part of Loveweld’s ongoing brand refresh, which focuses on celebrating community and connection, the company is launching the exclusive Founders Collection, a new set of meaningful charms and 14K gold chains inspired by the brand’s origins in Austin, Texas.
Loveweld’s mission has always been to create custom, high quality jewelry that lets customers wear their stories with style. With the brand refresh, Loveweld is doubling down on its core values of integrity, community, innovation and celebration—all while maintaining its commitment to offering personalized forever jewelry that reflects life’s most meaningful moments.
“We’re excited to not only expand to new locations but also deepen our connection with the communities we serve,” says Sarah Sides, founder and CEO of Loveweld. “My designs are inspired by connections to special memories, moments, seasons, or people in my life—but they’re designed to give people the medium to tell their own stories.”
Introducing the Founders Collection
The Founders Collection is a capsule collection of charms that Sides has designed over the years. They’re a way to honor the brand’s roots and continue inspiring people to celebrate and memorialize important moments in their lives with a custom piece of forever jewelry. Signature pieces include:
Strawberry–One of Sides’ first Loveweld designs, inspired by her daughter and the playfulness and optimism she brings
Saints Hand Charm–Dedicated to motherhood, loss and the things we carry close to us
Marfa Cowboy Boot–A tribute to the brand’s Texas roots; Sides regularly wears a similar charm necklace
Heartburst Charm–A symbol of the heart of Loveweld, representing a spark of connection and community
“The Founders Collection continues Loveweld’s dedication to storytelling through jewelry,” says Sides. “Our trained jewelry tailors are there to help design and weld your custom jewelry, including bracelets, necklaces, anklets, and rings—from the chain style, to personalizing with charms, and of course, the perfect fit.”
