As part of a multi-year partnership, Wrangler has launched its highly anticipated apparel collaboration with country superstar Lainey Wilson, the first ever for the Grammy-winning recording artist. Next-generation country icon Lainey Wilson’s creative energy saddles up with Wrangler’s Western heritage to bring consumers a joyful patchwork of contemporary cowgirl style.
Showstopping pieces include Wilson’s signature bell bottom jeans, elevated with statement patchwork, bold stripes and flock embellishments. Trucker jackets and flares come in printed “storyteller” denim, with illustrations based on details from Wilson’s life, from her childhood spent on her family’s Louisiana farm, to her guitar and beloved French bulldog.
The creative for the campaign was shot on location by renowned photographer Zoey Grossman. The Wrangler x Lainey Wilson Collection personifies the fearless energy Wrangler brings to the female consumer.
“This collection offers a powerful blend of contemporary style and classic Western influences,” said Vivian Rivetti, vice president of design at Wrangler. “We worked hand-in-hand with Lainey on every element of this collection, from the curve-hugging silhouettes to the luxurious embellishments, Lainey’s iconic style and the strength she brings to the stage is reflected in each piece.”
“Like the lyrics of my songs, these clothes tell my story, with a little bit of grit and a little bit of grace,” said Lainey Wilson. “I think my fans will instantly recognize my personality woven throughout the collection. It’s such a special way to be connected to the people who bring me joy and strength. And when girls and women step into these Wranglers, I want them to feel powerful, like they can do anything they set their minds to. Wrangler has always been a part of my life’s story, and I want my fans who wear these clothes to find their story within mine.”
Wrangler x Lainey Wilson is now available online at Wrangler.com, as well as in select retailers nationwide.
