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Adyen Continues to Pioneer the In-Person Payment Space with a Host of New Industry-Defining Products

Photo courtesy of Adyen

Adyen, the financial technology platform of choice for leading businesses, has today announced major advancement in the in-person payments landscape, underscoring its commitment to innovation with industry defining solutions. This comprehensive update not only enhances the payment experience for both merchants and customers but also reinforces Adyen’s position as a leading force in payment technology.

“Adyen offers an industry-leading in-person payment solution, with one of the widest product portfolios in the market, ranging from mobile solutions to countertop terminals, catering to any business need—all powered by our single tech stack. This product update is a testament to our ambition in the unified commerce space,” commented Derk Busser, vice president of product – payment channels, at Adyen. “We see our customers still highly value in-person touchpoints and we are continuing to differentiate ourselves within the payments industry to be the market leader in omnichannel solutions. We’re committed to revolutionize how the shoppers of today and tomorrow experience ‘the store’.”

Adyen also proudly unveils the SFO1, its proprietary multimedia countertop Android terminal. With an 8 inch touch screen, SFO1 enhances the payment experience by integrating functions of traditional terminals with customer-facing displays. This innovation marks a new chapter in transforming the in-person payment experience.

“The SFO1 will fundamentally change the way brands interact with customers at the point of purchase,” added Busser. “Rich video content allows fashion retailers to showcase next season’s collection on stunning screens while offering shoppers the chance to sign up for loyalty programs to receive discounts or early access to the clothing shown. We are pushing the boundaries of innovation, ensuring that merchants can provide cutting-edge, customizable in-store checkout experiences.”

SFO1 allows enterprise and platform businesses to maintain consistent brand presence and engage customers dynamically, by seamlessly integrating with their point of sale systems or partners, while reducing counter clutter and costs.

“We’re excited to partner with Adyen on integrating the SFO1 terminal,” said Amber Hovious, vice president of partnerships at Teamwork Commerce.” As a leading point of sale and order management system software company, Teamwork Commerce knows how important it is to deliver cutting-edge customer experiences. The SFO1 device offers a great way to create engaging in-store experiences for shoppers, while also helping to streamline operations.”

SFO1 will be available in the United States and Europe by the end of 2024.