To mark Breast Cancer Awareness Month and as part of its annual Pink Campaign, Bloomingdale’s today launches a new Aqua x Kerri Rosenthal collection. For the past 19 years, and in partnership with the Breast Cancer Research Foundation (BCRF) and The Tutu Project, Bloomingdale’s has raised over $18 million through activations that span stores across the United States and online.
This is the third time artist and designer Kerri Rosenthal has partnered with Bloomingdale’s on an Aqua collaboration and the second collection benefiting breast cancer research. This year’s campaign features past breast cancer survivors and current thrivers, paying tribute to and honoring women who have been impacted by breast cancer; a cause especially meaningful to Kerri as it takes inspiration from her daughter’s breast cancer journey. The 50-piece collection includes women’s and girl’s ready-to-wear, sleep, home and accessories in an uplifting mix of solid staple colors and fun prints, inclusive of Kerri’s signature heart designs.
In celebration of this collection, Bloomingdale’s will make a one-time donation of $25,000 to the Breast Cancer Research Foundation. Kerri Rosenthal and her daughter, Ali Heitz, will also be hosting events to raise awareness at Bloomingdale’s 59th St and Century City locations.
As part of their annual campaign, Bloomingdale’s will also be honoring Breast Cancer Awareness Month with a series of events throughout October, alongside the Give Pink, Get More fundraising initiative. This year’s events include:
- Aqua x Kerri Rosenthal 59th St Fashion Show
- Aqua x Kerri Rosenthal Century City Panel
- Pink Yoga & Pilates
“We are thrilled to once again partner with Kerri Rosenthal on an incredible Aqua collection that benefits such an important cause,” shared Frank Berman, executive vice president chief marketing officer at Bloomingdale’s. “Each year, we have the privilege of supporting both BCRF and The TuTu Project to not only raise awareness but also to drive meaningful action through our annual Pink Campaign and Give Pink, Get More initiatives.”
“This collection marks my third collaboration with Aqua and Bloomingdale’s, and it carries a deep personal significance for me after my daughter Ali was diagnosed with breast cancer two years ago at the age of 30. I painted a garden for this collection titled ‘Love Grows Here,’ reflecting the idea that everything we do begins and ends with love,” said Kerri Rosenthal. “To me, this collection is more than fashion; it’s a celebration of life and resilience. We want the pieces to inspire women to dress up, feel great and beautiful no matter what they’re facing. We’re proud to dedicate a portion of the proceeds to charity, honoring Ali’s journey and the journeys of others.”
