Saks, the premier destination for luxury fashion, has teamed up with internationally acclaimed designer labels, AFEW Rahul Mishra and AK|OK Anamika Khanna, as the brands’ exclusive retail partner in the United States. As part of Saks’ commitment to delight and inspire customers with its world-class assortment, AFEW Rahul Mishra and AK|OK Anamika Khanna offer two distinctive women’s ready-to-wear collections that celebrate the vibrant culture and fine craftsmanship for which India is known through unique designs, patterns and embellishments. To celebrate the arrival of these collections on Saks.com and at select Saks Fifth Avenue stores, Saks will host a launch event with both designers and notable friends of the brands on Friday, October 18 in New York City.
“Today’s launch of AFEW Rahul Mishra at Saks marks a significant milestone in my career,” said Rahul Mishra. “When I was honored with the International Woolmark Prize in 2014, the capsule collection I designed for the competition was selected to be carried by Saks Fifth Avenue. To reflect on how my designs have evolved since then, and now embarking on this new partnership with Saks, I am so proud and exhilarated to introduce Saks customers to AFEW Rahul Mishra. This label embodies a vision of effortless, easy-to-wear luxury tailored to the modern woman’s wardrobe, and I believe Saks is the perfect partner to bring that vision to life in the United States.”
“I am excited to share the launch of my label at Saks, marking a pivotal moment in my professional journey,” said Anamika Khanna. “This moment is an important step forward, and I look forward to the opportunities it will bring. AK|OK’s garments weave together Indian and global influences, blending traditional and contemporary elements to create versatile and relaxed pieces that empower women to express their true selves. Having a presence at Saks gives us the opportunity to reach a wider, more diverse audience and to further inspire shoppers with the free spirit that embodies AK|OK.”
“We are thrilled to introduce two globally celebrated brands to Saks’ preeminent luxury assortment,” said Tracy Margolies, chief merchandising officer at Saks. “It is a priority for Saks to foster the discovery of diverse talent and creative voices from across the world. We are excited to partner with Rahul Mishra and Anamika Khanna to offer their refreshing takes on timeless, everyday dressing to Saks customers, and we look forward to celebrating Indian heritage and artistry through these brand launches.”
