This holiday season, Old Navy invites everyone to come play with style with the launch of its latest campaign, “Love is in the House,” starring Emmy, Grammy, Oscar and Tony (EGOT) award winner Jennifer Hudson. As the go-to destination for fashion, fun and togetherness, Old Navy tapped Jennifer Hudson to help celebrate the holiday spirit with a campaign that invites you to bring your unique style, dressed-up dogs, and chosen family to the Old Navy house, where everyone is welcome.
The ‘Love Is In The House’ campaign presents Jennifer Hudson as the season’s hostess inside an Old Navy house – a magical holiday home packed with style and wonder. Sparkling in Old Navy’s High-Rise Rockstar Jeans in Black Shine, Long Sleeve Sweetheart Velvet Top, and a Black Faux-Fur Jacket, Hudson hosts a whimsical house party featuring festive and surprising characters as guests, including dancer and influencer, Lexee Smith; dancer and choreographer, Raphael “The Sandman” Thomas; nine-year-old dancer, Brody Hudson Schaffer, a.k.a. Boss Baby Brody; and Old Navy’s very own, Magic the Dog. From a conga line of shimmering denim cha-chaing through the house foyer, to fair isle-wearing guests blatantly ignoring the “no skiing in the house” rule, and an indoor winter wonderland filled with snow, holiday wonder is around every corner.
The Old Navy holiday campaign will air across Cinema, Social platforms, Primetime networks, and streaming services like Bravo, Home & Garden Television, Netflix, Amazon Prime, Hulu, Disney + and during 34 National Football League games, including Thanksgiving and Cyber Monday game days.
“It was a dream come true to work with Jennifer Hudson and see her sparkle in our new Shine denim, said Zac Posen, executive vice president, creative director of Gap Inc. and chief creative officer of Old Navy. “When we learned that Jennifer Hudson was launching her first-ever holiday album, we thought, now is the time to collaborate with an EGOT winner to spread joy in our “Love is in the House” holiday campaign.”
“The holidays are my absolute favorite time of year and there is no one who knows how to celebrate the season like my friends at Old Navy! We had so much fun creating this holiday party together – from the decorations to all the amazing outfits, you can’t help but feel transported to a magical winter wonderland. Love was in the house, and we were feeling fabulous!” says Jennifer Hudson.
