Bloomingdale’s has announced its “Wicked Good Holiday” campaign in partnership with Universal Pictures’ new cinematic event, Wicked, the untold story of the witches of Oz. This collaboration will bring the magic of the holidays to life with a Wicked Good Holiday pop-up. Shoppers can expect an exclusive AQUA collection, an array of products for gifting, immersive in-store experiences, a takeover of the iconic “brown bag” and an enchanting 59th Street window unveiling.
Launching online November 5 and in-store November 7, the Wicked Good Holiday shop, will showcase a thoughtfully curated selection of this season’s finest gifts, inspired by the gravity-defying world of Wicked and its vibrant palette of pink, green, and metallic hues. The carousel space will transport shoppers to Emerald City—with more than 100 exclusive products and 150 participating brands including Béis, Mattel, Voluspa, Stoney Clover Lane, Flamingo Estate, Sydney Evan, La Mer, Furbish, and Jonathan Adler—bringing the best gifts in home, beauty, ready-to-wear and more, including those licensed and inspired by Wicked merchandise.
This partnership features Bloomingdale’s biggest and most bewitching AQUA collaboration ever, created with inspiration by Wicked’s Oscar-nominated costume designer, Paul Tazewell. The collection will consist of 70+ items inspired by the film’s beloved main characters, Glinda and Elphaba, spanning across women’s and kids’ apparel and accessories, as well as giftable items with popular phrases from Wicked in the film’s iconic pink and green palette.
To kick off the celebration, on November 13 Bloomingdale’s will unveil its iconic holiday window display along Lexington Avenue at the 59th Street flagship. The night of festive celebrations will be hosted by star of Wicked, Cynthia Erivo and will feature performances from multiple Broadway stars, including Tony winner Lea Salonga, six-time Emmy nominee Tituss Burgess. Guests will also enjoy a dance presentation by the film’s choreographer and three-time Emmy nominee Christopher Scott, and an 8-piece orchestra playing instrumental medleys from the film’s soundtrack. The unveiling will be followed by an in-store celebration filled with additional performances, dazzling animations, immersive pop-up shops, branded vendor carts and more, including an exclusive first look at this season’s Santaland.
