Pacsun has announced the launch of its Rare DNM Edit collection, created in partnership with the Rare Impact Fund. The Rare Impact Fund was founded by Selena Gomez in 2020 as part of her commitment to addressing mental health and self-acceptance. The Rare Impact Fund is raising $100M to support direct service organizations focused on strengthening mental health services and education for young people across the globe. This exclusive denim collection, featuring both men’s and women’s styles, will be available starting November 1st in select Pacsun stores and online, with 10% of sales directly supporting the Rare Impact Fund’s mission to expand access to mental health resources for youth.
The Rare DNM Edit collection offers signature denim pieces representative of Pacsun’s distinct baggy fit and trend-forward styles featuring embellishments and unique detailing in a variety of dark to light washes. Each piece reflects Pacsun’s commitment to combining fashion with a meaningful cause, aligning with the brand’s purpose-driven mission to inspire and uplift youth through impactful initiatives.
This launch follows Pacsun’s participation in the second annual Rare Impact Fund Benefit: A Night of Radiance & Reflection, held on October 24, 2024, in Los Angeles. The annual fundraiser, hosted by Selena Gomez, convenes mental health experts, celebrities, advocates and influencers to raise critical funds for youth mental health. The Rare DNM Edit collection was showcased for the first time at the Rare Impact Fund Benefit, where attendees were given a first look at the designs and gifted select pieces from the collection as part of the evening’s celebration. Pacsun’s sponsorship and continued partnership with the Rare Impact Fund underscores the brand’s commitment to supporting mental health initiatives and advocating for young people.
“At Pacsun, we believe fashion can be a force for good,” said Brie Olson, chief executive officer of Pacsun. “Partnering with the Rare Impact Fund has allowed us to emphasize our dedication to meaningful causes, and also provide our customers with a way to support youth mental health. The Rare DNM Edit collection is a reflection of this commitment, and proceeds from the collection will contribute directly to expanding national mental health resources.”
Pacsun will donate 10% of the sales of the denim line to the Rare Impact Fund. The Rare Impact Fund currently supports 26 mental health organizations across five continents, reaching an annual average of 1 million young people.
“We are incredibly grateful for Pacsun’s partnership and support of the Rare Impact Fund through the launch of the Rare DNM Edit collection,” said Elyse Cohen, executive vice president of social impact & inclusion at Rare Beauty and president of the Rare Impact Fund. “Their partnership will help us to continue to provide essential funding for our global cohort of youth mental health organizations, who are on the ground offering lifesaving tools and resources to over one million young people annually.”
