Smashbox Cosmetics has announced an exclusive collaboration with Mexico City-based accessories brand Ilka. Previewed at Mercedes-Benz Fashion Week Mexico City, this partnership marks Smashbox’s first venture into fashion, seamlessly integrating the iconic Smashbox branding and colorways with some of Ilka’s best-selling styles.
The collaboration began after a visit to Mexico City by Smashbox brand leaders Felix Backhaus and Lauren Aja, who work extensively in Mexico’s burgeoning beauty market from their base in Los Angeles.
“When beauty and fashion meet, surprising things happen,” said Rosine Kalach, co-founder of Ilka. “In our opinion, Smashbox and Ilka are the perfect match to create unique pieces. Everyone who attended our launch event was astonished by the bags and how beautifully the two brands complement each other.”
“We were inspired by the creativity we encountered in Mexico City and saw an opportunity to collaborate with local talent,” said Aja. “In June, we hosted a Sephora masterclass with the lovely Ela Velden and were introduced to Ilka. This collaboration is about more than just handbags—at Smashbox, we celebrate beauty and innovation in all forms.”
Lori Taylor Davis, Smashbox’s global pro lead artist said, “Smashbox has always used its platform to spotlight emerging talent across fashion, art, and music. We’re always looking for opportunities to highlight local talent in the regions where Smashbox is present.”
“I love the bags—they feel very Smashbox,” said Davis Factor, founder of Smashbox Cosmetics and Smashbox Studios, known for instilling a collaborative and creative ethos within the brand.
The new collection is available in-store and online at Ilka.com, with prices starting at $2,450 MXN, while stocks last.
